The Stevie Awards are, according to their website, “the world’s premier business awards … created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide.” I learned about them through a LinkedIn post about their storytelling webinar, which bills itself as:
Every business has a story, but effective business storytelling is a lot harder than it seems. Corporate storytelling has become the go-to approach for every marketer to get their brand noticed, and moreover, valued by current and potential customers.
Of course I am curious, but I also wonder where the boundary for an interest in narrative lies? There’s a good research project, perhaps a dissertation, lying there for someone to pursue: all the ways the business world uses stories, storytelling, and narrative. I once did a survey of how culture is used in the business literature, but that was a while ago.