I like this two minute ad from Honda. It’s a history of the company through the things it has made. What emerges from that history is that Honda imagines itself less as a car company and more as a power plant company. How else to explain an auto maker that not only makes motor cycles and ATVs but also lawn mowers, small engines, and even jets (and the occasional robot)? Clearly, Honda wants to be the motivational force and if others can’t find uses for their engines, then they’ll build the wrapper themselves.