Back in 2007 a member of the press asked Steve Jobs about Apple’s participation, or lack thereof, in the Intel Inside program. Both Jobs and Phil Schiller make it clear that they want the customer’s experience to be focused on what the product delivers, not who the makers of its components are.
That’s important for a couple of reasons. First of all, it keeps producers focused on their audience’s experience and not on satisfying supplier or partner compliance requirements in order to save money. So, deliver a great product to your real audience and make money in the old-fashioned way. Second, it makes your product yours and not someone else’s. If you change suppliers, you don’t need to change anything else. Third, and most importantly, it forces you as a producer to take responsibility for your product. Its strengths, and its weaknesses, are yours and yours alone to account for.
[Listen for yourself.](http://media.macworld.com/media/legacy/2007/08/downloads/stickerquestion.mp3)