All posts tagged folklore

The Rise of the Mechanics

I am delighted, and fascinated, by the emergence in the last few years of interest in the mechanical arts, for lack of a better description. Mechanics, machinists, and metal workers of various kinds (welders and fabricators among many others) suddenly find themselves in the spotlight. While only a few people are familiar with Douglas Harper’s classic study of a one-man agricultural equipment repair and fabrication shop, Local Knowledge, most will have seen Richard Sennett’s somewhat overly-romanticized The Craftsman as well as Matthew Crawford’s Shop Class as Soul Craft.

These books are, of course, joined by shows like the Discovery Channel’s Dirty Jobs and the Travel Channels Made in America (which is no longer in production). If you throw into the bargain the assembly-line porn that is Science Channel’s How It’s Made, which regularly re-runs on the History Channel I believe, and the Food Network’s Unwrapped, then what seems to have been revealed is huge thirst in America for, as our president put it in his inaugural address, “the makers of things.”

And, it seems, those makers seems to be folks with dirt underneath their fingernails.

It should come as no surprise, then, that in their discussion of “the new industrial revolution” that Wired chose for their cover the image of a wrench turning a nut … powered by a greasy hand, which is exposed to the world by the presence of a rolled-up shirt sleeve.

img-wrench-Wired_cover

One of the dominant figures for “let’s get to work” is rolling up one’s sleeve. The arm and the hand go away, but the wrench remains in this Shell ad for “ideas into action”:

img-Shell_Ad_w_wrench

The abstracted wrench here transforms into a pencil, both emphasizing the “work of creativity,” of idea generation, and also the necessity of finding “ideas that work.”1

There is also, I would argue, a subtle reinforcing of the leveling of the playing field between hand-work and idea-work. In fact, a recent article in the Harvard Business Review makes precisely that argument. In “Restoring American Competitiveness”, Gary Pisano and Willy Shih argue that the rush to commoditize manufacturing — resulting in outsourcing — of contemporary corporations has resulted in a breaking of the link between the folks in research and development on the one hand and the folks on the shop floor actually making the products.2 What is lost is the productive conversation, the feedback loop, between those two groups, and that means ideas are lost. There suggestion is that the U.S. must encourage the rebuilding of an “industrial commons.” (Here’s a link to the article but be forewarned that it’s only to a summary page and that the download requires payment.)


  1. My thanks to my colleague Mary Ann Wilson for loaning me her copy of The Atlantic. She noted: “The wrench poster reminds me of the WWII poster, WE Can Do It, of the working woman with her sleeves rolled up, and nothing but muscle — and brain — power suggested.” The Shell advertisement appears on page 45 of the February 2010 issue. 

  2. Interestingly, it’s been Harvard itself, and HBR, which have led the attack on the MBA as the source of business problems and not the solution. Pisano and Shih argue that it’s MBAs who have led the charge to see manufacturing as a “low value” endeavor deserving outsourcing. Crawford’s argument is much the same, but he goes further to note that, in the end, many blue-collar jobs will be safe precisely because they must be local — your car mechanic, plumber, electrician — while many white collar jobs will eventually be outsourced, e.g. radiological analyses now being done in the Philippines. 

Saints Superbowl Folklore

At some point after the Saints won the playoff game against the Vikings I realized that that joke that regularly gets sent to me by a family member or friend suddenly had whole new possibilities. This bears watching, I thought to myself, maybe even collecting! And so was born the idea to collect various pieces of folklore relating to this rare historical moment:

The Classic Joke

For those who either have never seen the joke or who do not remember it, here it is:

A Cajun who died went to hell.

The devil assigned him the usual punishment…put him in the mass pit where the heat was melting others. The devil came back sometime later surprised to find the Cajun just sitting around, not even misting, much less sweating. “How come you’re not so much as sweating here where everyone else is screaming for relief from the heat?”

The Cajun laughed and said, “Man, I was raised in the bayous of Sout Looziana. Dis ain’t nothin’ but May in Morgan City to me!”

The devil decided to really put the Cajun through it. He put him in a sealed off cave in the pit with open blazes and four extra furnaces blasting. When he came back, days later, the Cajun was sitting pretty, had barely begun to bead up with sweat. The devil was outraged. “How is this possible!? You should be melted to a shrieking puddle in these conditions!.”

The Cajun laughed even harder than before. “Hey, man! I done tole you. I was raised in Sout Looziana. You tink dis is heat?! Dis ain’t nothin’ but August in Cow Island !”

So the devil thought, ‘Alright, a little reverse ought to do the trick.’ He put the Cajun into a corner of hell where no heat ever reached. It was freezing and to add to the Cajun’s misery, he added massive icebergs and blasting frozen air. When he returned, the Cajun was shivering, ice hung from every part of him but he was grinning like it was Christmas.

Exasperated, the devil asked “HOW!? How is it possible?! You’re impervious to heat and here you sit in conditions you can’t be used to…freezing cold and yet you’re happier than if you were in heaven. WHY?!”

The Cajun kept grinning and asked, “Don’t dis mean de Saints won da Super Bowl?”

New Jokes

Dear Commissioner

Dear NFL Commissioner,

Sesame Street just called and said that they own the letters, “N”, “F”, and “L”. This message is being brought to you today by the Who Dat Nation, and the number 1 … !

The Image Gallery

Drew Brees Walks on Water
E-mail subject line read “Recently seen in New Orleans”

The Sign Outside Our Lady of Fatima Church in Lafayette, LA
Our Lady of Fatima is located in Lafayette, Louisiana

Priest at Saint Louis Cathedral
E-mail subject line read “Priest at Saint Louis Cathedral”

Proseminar Reader

Please note that all pages having to do with Journal of American Folklore content are now links to JSTOR or Project Muse pages. The American Folklore Society receives royalties for such links and the individual downloads that occur. The Society receives no royalties, and perhaps just as importantly the service providers have no idea that folklore content has a readership, if I download the PDF and make it available in other ways. The better news is that beyond graduation, should you encounter an institution or organization that does not already have a JSTOR subscription, the Society makes it possible to subscribe at an incredibly good rate.

The links below are directly to the JSTOR URLs and should take you directly there if you are on a network with an institution that has a JSTOR subscription. If you are not on that network — if you are at home or otherwise away from the authorized network and its IP address — most organizations allow you to access JSTOR via proxy. (At UL Lafayette, you can do this by starting here).

The American Century, Part I: Boas and His Contemporaries

Crane, T. F. 1888. The Diffusion of Popular Tales. Journal of American Folklore 1(1): 8-15.

Boas, Franz. 1888. On Certain Songs and Dances of the Kwakiutl of British Columbia. Journal of American Folklore 1(1): 49-64.

Fortier, Alcee. 1888. Customs and Superstitions in Louisiana. Journal of American Folklore 1(2): 136-140.

Fortier, Alcee. 1888. Louisianian Nursery-Tales. Journal of American Folklore 1(2): 140-145.

Mason, Otis. 1891. The Natural History of Folk-Lore. Journal of American Folklore 4(13): 97-105.

Lomax, John. 1915. Some Types of American Folk-Song. Journal of American Folklore 28(107): 1-17.

The American Century, Part II: Two Paths

Thompson, Stith. 1938. American Folklore after Fifty Years. Journal of American Folklore, 51(199): 1-9.

Benedict, Ruth. 1934. The Science of Custom. Excerpted from Patterns of Culture, 1-20. New York: Houghton Mifflin.

Bunzel, Ruth. 1929. Excerpts from The Pueblo Potter: A Study of Creative Imagination in Primitive Art, 1-48. New York: Dover.

Bascom, William. 1954/1965. Four Functions of Folklore. In The Study of Folklore, 279-298. Ed. Alan Dundes. Englewood Cliffs: Prentice-Hall.

Thompson, Stith. 1955. Myths and Folktales. Journal of American Folklore 68(270): 482-488.

Utley, Francis Lee. 1961. Folk Literature: An Operational Definition. Journal of American Folklore 74: 193-206.

Mid-Century Revisions and Refinements

Redfield, Robert. 1947. The Folk Society. American Journal of Sociology 52(4): 293-308.

Bascom, William. 1953. Folklore and Anthropology. Journal of American Folklore 66: 283-290.

Bascom, William. 1955. Verbal Art. Journal of American Folklore 68(269): 245-252.

Jansen, William Hugh. 1959. The Esoteric-Exoteric Factor in Folklore. Fabula 2: 205-211.

Dundes, Alan. 1962. From Etic to Emic in the Structural Study of Folktales. Journal of American Folklore 75(296): 95-105

Lévi-Strauss, Claude. 1955. The Structural Study of Myth. _ Journal of American Folklore_ 68(270): 428-444.

Lévi-Strauss, Claude. 1978. Harelips and Twins: The Splitting of a Myth. In Myth and Meaning, 25-33. New York: Schocken Books.

Bascom, William. 1965. The Forms of Folklore: Prose Narratives. Journal of American Folklore 78(307): 3-20.

The Emergence of Performance

Burke, Kenneth. 1973/1941. The Philosophy of Literary Form. Berkeley and Los Angeles: University of California Press. Pp. 293-304. Link.

Jakobson, Roman. 1960/1988. Linguistics and Poetics. In Modern Criticism and Theory: A Reader, 32-61. Ed. David Lodge. New York: Longman.

Bauman, Richard. 1972. Differential Identity and the Social Base of Folklore. Journal of American Folklore 84(331): 31-41. Also published as Towards New Perspective in Folklore. Ed. Americo Paredes and Richard Bauman. Austin: University of Texas Press.

Hymes, Dell. 1971. The Contribution of Folklore to Sociolinguistic Research. _ Journal of American Folklore_ 84(331): 42-50.

Hymes, Dell. 1981. Breakthrough into Performance. In “In Vain I Tried to Tell You”: Essays in North American Ethnopoetics, 79-141. Philadelphia: University of Pennsylvania Press.

Bauman, Richard. 1975. Verbal Art as Performance. American Anthropologist 77: 290-311.

Gossen, Gary. 1972. Chamula Genres of Verbal Behavior. In Toward New Perspectives in Folklore, 145-168. Ed. Americo Paredes and Richard Bauman. Austin: University of Texas Press.

Tedlock, Dennis. 1983. On the Translation of Style in Oral Narrative. In The Spoken Word and the Work of Interpretation, 31-61. Philadelphia: University of Pennsylvania Press.

Folklore’s Futures

Stewart, Susan. 1991. Notes on Distressed Genres. Journal of American Folklore 104(411): 5–31.

Kirshenblatt-Gimblett, Barbara.

Oring, Elliott.

Bronner, Simon. 1988. Art, Performance, and Praxis: The Rhetoric of Contemporary Folklore Studies. Western Folklore 47: 75-102.

Things Every Folklorist Knows

Bogatyrev, Petr and Roman Jakobson. 1982 (1929). Folklore as a Special Form of Creativity. In The Prague School: Selected Writings, 1929-1946, 32-46. Ed. P. Steiner. Austin: University of Texas Press.

Ben-Amos, Dan. 1976. Analytical Categories and Ethnic Genres. In Folklore Genres, 215-242. Ed. Dan Ben-Amos. Austin: University of Texas Press.

Journals in Folklore Studies and Adjacent Areas of Inquiry

Because of the interdisciplinary nature of folklore study, and often the interstitial housing of folklorists within the academy, there are a number of journals that are of interest to folklorists. The list below can only be suggestive:

Folklore Journals/Periodicals

  • Folklore Fellows Communications
  • Journal of American Folklore
  • Journal of Folklore Research (formerly_Journal of the Folklore Institute_)
  • Louisiana Folklore Miscellany
  • Southern Folklore (was Southern Folklore Quarterly)
  • Western Folklore

Anthropology, Cognitive Science, Linguistics, Psychology, Semiotics

  • American Anthropologist
  • American Ethnologist
  • Annual Review of Anthropology
  • Critical Quarterly
  • Cultural Anthropology
  • Discourse Processes
  • Genre
  • Journal of American Culture
  • Journal of American Ethnic History
  • Journal of Anthropological Research
  • Journal of Linguistic Anthropology
  • Journal of Psycholinguistics
  • Language in Society
  • Oral Tradition
  • Pragmatics
  • Semiotica
  • Text
  • Text and Performance Quarterly

Other Journals of Interest

  • African American Review
  • American Literary History
  • Contemporary Literature
  • Discourse
  • Modern Fiction Studies
  • Narrative
  • New Literary History
  • Novel
  • PMLA
  • Public Culture
  • Representations
  • Social Text

* There are a number of state and regional folklore journals. For readers specifically interested in Louisiana matters, I also recommend the adjacent historical journal Louisiana History.

Apprenticing to a Discipline

The contents of this list is something you will want to aim to be able to do by the time you take your comprehensive exams. You may not have the best of grasps on everything included here, but you have committed yourself to deepening your understanding as you write your dissertation.

  • You know at least one major journal, if not the flagship journal, in the field, and you know and understand the wider constellation of journals that make up the field — i.e., you know the major and minor journals or the different dimensions the journals pursue.
  • You have read the last five years of a/the major journal in the field.
  • You can name a dozen books off the top of your head that “everybody knows.”
  • You can name, again off the top of your head, another dozen important or significant books that take the field in directions you would like to pursue.
  • You can cast some sort of narrative about how the field arose and/or where it has been.
  • You care where the field is going and/or you can narrate places you would like to take the field.

Proseminar Schedule

Please note that the dates for the Spring 2010 offering of this course are as follows:

Week Dates
Week 1 January 13
Week 2 January 20
Week 3 January 25 and 27
Week 4 February 1 and 3
Week 5 February 8 & 10
Week 6 February 22 & 24
Week 7 March 1 & 3
Week 8 March 8 and 10
Week 9 March 15 and 17
Week 10 March 22 and 24
Week 11 March 29 and 31
Week 12 April 12 and 14
Week 13 April 19 and 21
Week 14 April 26 and 28

Week 1 & 2: Epochal Thinking

Week 3: The Current Moment in Folklore Studies

Week 4: Other Voices, Other Rooms

  • Read Bauman and Briggs 1-162.
  • Read the introduction to Jacob Grimm’s _Teutonic Mythology. [Google Books]

Week 5: More Voices, More Rooms

  • Read Bauman and Briggs 163-321.
  • Grimms 91 [Link].
  • Ray Hicks tells AT 301A [Link].

Week 6: The American Century, Part I: Boas and His Contemporaries

All of JAF 1(1) is available at this link: [JSTOR]. I would encourage everyone to take a look at some of the other articles in the issue, especially the essays by Bolton, Brinton and Beauchamp that come between those by Crane and Boas listed below as well as the unsigned Note “The Credit of Originating the Term “Folk-Lore.”

The Founding Issue

Newell, W. W. 1888. On the Field and Work of a Journal of American Folk-Lore. Journal of American Folklore 1(1): 3-7. [JSTOR]

Crane, T. F. 1888. The Diffusion of Popular Tales. Journal of American Folklore 1(1):8-15. [JSTOR]

Boas, Franz. 1888. On Certain Songs and Dances of the Kwakiutl of British Columbia. Journal of American Folklore 1(1):49-64. [JSTOR]

Louisiana’s Place in the Founding Issues

Fortier, Alcee. 1888. Customs and Superstitions in Louisiana. Journal of American Folklore 1(2):136140. [ToC on JSTOR]

Fortier, Alcee. 1888. Louisianian Nursery-Tales. Journal of American Folklore 1(2):140-145. [ToC on JSTOR]

Fortier, Alcee. 1889. Louisiana Nursery Tales II. Journal of American Folklore 2(4):36-40. [ToC on JSTOR]

Newell, W. W. 1889. Reports of Voodoo Worship in Hayti and Louisiana. Journal of American Folklore 2(4):41-47. [ToC on JSTOR]

Week 7: The American Century, Part II: The Two Paths

Week 8: Mid-Century Revisions and Refinements

(March 8 & 10). Read Lévi-Strauss’ Myth and Meaning and his essay on “The Structural Study of Myth” (JSTOR).

Week 9 (March 15 & 17).

Week 10 (March 22 & 24).

No Week (March 29 & 31). No class due to Easter Break holiday.

The Singer of Tales. Read the first part.

Week 11 (April 5 & 7). The Emergence of Performance.

Week 12 (April 12 & 14). Portraits of the Whiteman.

Week 13 (April 19 & 21). Things Every Folklorist Knows.

Week 14 (April 26 & 28). Folklore’s Futures.

Literature as Equipment for Living

Burke, Kenneth. 1973/1941. The Philosophy of Literary Form. Berkeley and Los Angeles: University of California Press. Pp. 293-304.

[Square brackets indicate the end of a page in the printed version of the text.]

HERE I shall put down, as briefly as possible, a statement in behalf of what might be catalogued, with a fair degree of accuracy, as a sociological criticism of literature. Socio- logical criticism in itself is certainly not new. I shall here try to suggest what partially new elements or emphasis I think should be added to this old approach. And to make the “way in” as easy as possible, I shall begin with a discussion of proverbs.

1

Examine random specimens in The Oxford Dictionary of English Proverbs. You will note, I think, that there is no “pure” literature here. Everything is “medicine.” Proverbs are designed for consolation or vengeance, for admonition or exhortation, for foretelling.

Or they name typical, recurrent situations. That is, people find a certain social relationship recurring so frequently that they must “have a word for it.” The Eskimos have special names for many different kinds of snow (fifteen, if I remember rightly) because variations in the quality of snow greatly affect their living. Hence, they must “size up” snow much more accurately than we do. And the same is true of social phenomena. Social structures give rise to “type” situations, subtle subdivisions of the relationships [294] involved in competitive and cooperative acts. Many proverbs seek to chart, in more or less homey and picturesque ways, these “type” situations. I submit that such naming is done, not for the sheer glory of the thing, but because of its bearing upon human welfare. A different name for snow implies a different kind of hunt. Some names for snow imply that one should not hunt at all. And similarly, the names for typical, recurrent social situations are not developed out of “disinterested curiosity,” but because the names imply a command (what to expect, what to look out for).

To illustrate with a few representative examples:

Proverbs designed for consolation: “The sun does not shine on both sides of the hedge at once.” “Think of ease, but work on.” “Little troubles the eye, but far less the soul.” “The worst luck now, the better another time.” “The wind in one’s face makes one wise.” “He that hath lands hath quarrels.” “He knows how to carry the dead cock home.” “He is not poor that hath little, but he that desireth much.” For vengeance: “ At length the fox is brought to the furrier.” “Shod in the cradle, barefoot in the stubble.” “Sue a beggar and get a louse.” “The higher the ape goes, the more he shows his tail.” “The moon does not heed the barking of dogs.” “He measures another’s corn by his own bushel.” “He shuns the man who knows him well.” “Fools tie knots and wise men loose them.”

Proverbs that have to do with foretelling: (The most obvious are those to do with the weather.) “Sow peas and beans in the wane of the moon, Who soweth them sooner, he soweth too soon.” “When the wind’s in the north, the skilful fisher goes not forth.” “When the sloe tree is as white as a sheet, sow your barley whether it be dry or wet.” “When the sun sets bright and clear, An easterly wind you need not [295] fear. When the sun sets in a bank, A westerly wind we shall not want.”

In short: “Keep your weather eye open”: be realistic about sizing up today’s weather, because your accuracy has bearing upon tomorrow’s weather. And forecast not only the meteorological weather, but also the social weather: “When the moon’s in the full, then wit’s in the wane.” “Straws show which way the wind blows.” “When the fish is caught, the net is laid aside.” “Remove an old tree, and it will wither to death.” “The wolf may lose his teeth, but never his nature.” “He that bites on every weed must needs light on poison.” “Whether the pitcher strikes the stone, or the stone the pitcher, it is bad for the pitcher.” “Eagles catch no flies.” “The more laws, the more offenders.”

In this foretelling category we might also include the recipes for wise living, sometimes moral, sometimes technical: “First thrive, and then wive.” “Think with the wise but talk with the vulgar .” “When the fox preacheth, then beware your geese.” “Venture a small fish to catch a great one.” “Respect a man, he will do the more.”

In the class of “typical, recurrent situations” we might put such proverbs and proverbial expressions as: “Sweet appears sour when we pay.” “The treason is loved but the traitor is hated.” “The wine in the bottle does not quench thirst.” “The sun is never the worse for shining on a dunghill.” “The lion kicked by an ass.” “The lion’s share.” “To catch one napping.” “To smell a rat.” “To cool one’s heels.”

By all means, I do not wish to suggest that this is the only way in which the proverbs could be classified. For instance, I have listed in the “foretelling” group the proverb, “When the fox preacheth, then beware your geese.” But it could obviously be “taken over” for vindictive purposes. Or consider [296] a proverb like, “Virtue flies from the heart of a mercenary man.” A poor man might obviously use it either to console himself for being poor (the implication being, “Because I am poor in money I am rich in virtue”) or to strike at another (the implication being, “When he got money, what else could you expect of him but deterioration?”). In fact, we could even say that such symbolic vengeance would itself be an aspect of solace. And a proverb like “The sun is never the worse for shining on a dunghill” (which I have listed under “typical recurrent situations”) might as well be put in the vindictive category.

The point of issue is not to find categories that “place” the proverbs once and for all. What I want is categories that suggest their active nature. Here there is no “realism for its own sake.” There is realism for promise, admonition, solace, vengeance, foretelling, instruction, charting, all for the direct bearing that such acts have upon matters of welfare.

2

Step two: Why not extend such analysis of proverbs to encompass the whole field of literature? Could the most complex and sophisticated works of art legitimately be con- sidered somewhat as “proverbs writ large”? Such leads, if held admissible, should help us to discover important facts about literary organization (thus satisfying the requirements of technical criticism). And the kind of observation from this perspective should apply beyond literature to life in general (thus helping to take literature out of its separate bin and give it a place in a general “sociological” picture).

The point of view might be phrased in this way: Proverbs are strategies for dealing with situations. In so far as situations [297] are typical and recurrent in a given social structure, people develop names for them and strategies for handling them. Another name for strategies might be attitudes.

People have often commented on the fact that there are contrary proverbs. But I believe that the above approach to proverbs suggests a necessary modification of that comment. The apparent contradictions depend upon differences in attitude, involving a correspondingly different choice of strategy. Consider, for instance, the apparently opposite pair: “Repentance comes too late” and “Never too late to mend.” The first is admonitory. It says in effect: “You’d better look out, or you’ll get yourself too far into this business.” The second is consolatory, saying in effect: “Buck up, old man, you can still pull out of this.”

Some critics have quarreled with me about my selection of the word “strategy” as the name for this process. I have asked them to suggest an alternative term, so far without profit. The only one I can think of is “method.” But if “strategy” errs in suggesting to some people an overly conscious procedure, “method” errs in suggesting an overly “methodical” one. Anyhow, let’s look at the documents:

Concise Oxford Dictionary: “Strategy: Movement of an army or armies in a compaign, art of so moving or disposing troops or ships as to impose upon the enemy the place and time and conditions for fighting preferred by oneself” (from a Greek word that refers to the leading of an army).

New English Dictionary: “Strategy: The art of projecting and directing the larger military movements and operations of a campaign.”

Andre Cheron, Traite Complet d’ Echecs: “On entend par strategie les manoeuvres qui ont pour but la sortie et le bon arrangement des pieces.” [298]

Looking at these definitions, I gain courage. For surely, the most highly alembicated and sophisticated work of art, arising in complex civilizations, could be considered as designed to organize and command the army of one’s thoughts and images, and to so organize them that one “imposes upon the enemy the time and place and conditions for fighting preferred by oneself.” One seeks to “direct the larger movements and operations” in one’s campaign of living. One “maneuvers,” and the maneuvering is an “art.”

Are not the final results one’s “strategy”? One tries, as far as possible, to develop a strategy whereby one “can’t lose.” One tries to change the rules of the game until they fit his own necessities. Does the artist encounter disaster? He will “make capital” of it. If one is a victim of competition, for instance, if one is elbowed out, if one is willy-nilly more jockeyed against than jockeying, one can by the solace and vengeance of art convert this very “liability” into an “asset.” One tries to fight on his own terms, developing a strategy for imposing the proper “time, place, and conditions.”

But one must also, to develop a full strategy, be realistic. One must size things up properly. One cannot accurately know how things will be what is promising and what is menacing, unless he accurately knows how things are. So the wise strategist will not be content with strategies of merely a self-gratifying sort. He will “keep his weather eye open.” He will not too eagerly “read into” a scene an attitude that is irrelevant to it. He won’t sit on the side of an active volcano and “see” it as a dormant plain.

Often, alas, he will. The great allurement in our present popular “inspirational literature,” for instance, may be largely of this sort. It is a strategy for easy consolation. It “fills a need,” since there is always a need for easy consolation [299] — and in an era of confusion like our own the need is especially keen. So people are only too willing to “meet a man halfway” who will play down the realistic naming of our situation and play up such strategies as make solace cheap. However, I should propose a reservation here. We usually take it for granted that people who consume our current output of books on “How to Buy Friends and Bamboozle Oneself and Other People” are reading as students who will attempt applying the recipes given. Nothing of the sort. The reading of a book on the attaining of success is in itself the symbolic attaining of that success. It is while they read that these readers are “succeeding.” I’ll wager that, in by far the great majority of cases, such readers make no serious attempt to apply the book’s recipes. The lure of the book resides in the fact that the reader, while reading it, is then living in the aura of success. What he wants is easy success; and he gets it in symbolic form by the mere reading itself. To attempt applying such stuff in real life would be very difficult, full of many disillusioning difficulties.

Sometimes a different strategy may arise. The author may remain realistic, avoiding too easy a form of solace—yet he may get as far off the track in his own way. Forgetting that realism is an aspect for foretelling, he may take it as an end in itself. He is tempted to do this by two factors: (1) an ill-digested philosophy of science, leading him mistakenly to assume that “relentless” naturalistic “truthfulness” is a proper end in itself, and (2) a merely competitive desire to outstrip other writers by being “more realistic” than they. Works thus made “efficient” by tests of competition internal to the book trade are a kind of academicism not so named (the writer usually thinks of it as the opposite of academicism). Realism thus stepped up competitively might be distinguished [300] from the proper sort by the name of “naturalism.” As a way of “sizing things up,” the naturalistic tradition ends to become as inaccurate as the “inspirational” strategy, though at the opposite extreme.

Anyhow, the main point is this: A work like Madame Bovary (or its homely American translation, Babbitt) is the strategic naming of a situation. It singles out a pattern of experience that is sufficiently representative of our social structure, that recurs sufficiently often mutandis mutates, for people to “need a word for it” and to adopt an attitude towards it. Each work of art is the addition of a word to an informal dictionary (or, in the case of purely derivative artists, the addition of a subsidiary meaning to a word already given by some originating artist). As for Madame Bovary, the French critic Jules de Gaultier proposed to add it to our formal dictionary by coining the word “Bovarysme” and writing a whole book to say what he meant by it.

Mencken’s book on The American Language, I hate to say, is splendid. I console myself with the reminder that Mencken didn’t write it. Many millions of people wrote it, and Mencken was merely the amanuensis who took it down from their dictation. He found a true “vehicle” (that is, a book that could be greater than the author who wrote it). He gets the royalties, but the job was done by a collectivity. As you read that book, you see a people who were up against a new set of typical recurrent situations, situations typical of their business, their politics, their criminal organizations, their sports. Either there were no words for these in standard English, or people didn’t know them, or they didn’t “sound right.” So a new vocabulary arose, to “give us a word for it.” I see no reason for believing that Americans are unusually fertile in word-coinage. American slang was [301] not developed out of some exceptional gift. It was developed out of the fact that new typical situations had arisen and people needed names for them. They had to “size things up.” They had to console and strike, to promise and ad- monish. They had to describe for purposes of forecasting. And “slang” was the result. It is, by this analysis, simply proverbs not so named, a kind of “folk criticism.”

3

With what, then, would “sociological criticism” along these lines be concerned? It would seek to codify the various strategies which artists have developed with relation to the naming of situations. In a sense, much of it would even be “timeless,” for many of the “typical, recurrent situations” are not peculiar to our own civilization at all. The situations and strategies framed in Aesop’s Fables, for instance, apply to human relations now just as fully as they applied in ancient Greece. They are, like philosophy, sufficiently “generalized” to extend far beyond the particular combination of events named by them in any one instance. They name an “essence.” Or, as Korzybski might say, they are on a “high level of abstraction.” One doesn’t usually think of them as “abstract,” since they are usually so concrete in their stylistic expression. But they invariably aim to discern the “general behind the particular” (which would suggest that they are good Goethe).

The attempt to treat literature from the standpoint of situations and strategies suggests a variant of Spengler’s notion of the “contemporaneous.” By “contemporaneity” he meant corresponding stages of different cultures. For instance, if modern New York is much like decadent Rome, then we are “contemporaneous” with decadent Rome, or [302] with some corresponding decadent city among the Mayas, etc. It is in this sense that situations are “timeless,” “non- historical,” “contemporaneous.” A given human relation- ship may be at one time named in terms of foxes and lions, if there are foxes and lions about; or it may now be named in terms of salesmanship, advertising, the tactics of politicians, etc. But beneath the change in particulars, we may often discern the naming of the one situation.

So sociological criticism, as here understood, would seek to assemble and codify this lore. It might occasionally lead us to outrage good taste, as we sometimes found exemplified in some great sermon or tragedy or abstruse work of philosophy the same strategy as we found exemplified in a dirty joke. At this point, we’d put the sermon and the dirty joke together, thus “grouping by situation” and showing the range of possible particularizations. In his exceptionally discerning essay, “A Critic’s Job of Work,” R. P. Blackmur says, “I think on the whole his (Burke’s) method could be applied with equal fruitfulness to Shakespeare, Dashiell Hammett, or Marie Corelli.” When I got through wincing, I had to admit that Blackmur was right. This article is an attempt to say for the method what can be said. As a matter of fact, I’ll go a step further and maintain: you can’t properly put Marie Corelli and Shakespeare apart until you have first put them together. First genus, then differentia. The strategy in common is the genus. The range or scale or spectrum of particularizations is the differentia. Anyhow, that’s what I’m driving at. And that’s why reviewers sometime find in my work “intuitive” leaps that are dubious as “science.” They are not “leaps” at all. They are classifications, groupings, made on the basis of some strategic element common to the items grouped. They are [303] neither more nor less “intuitive” than any grouping or classification of social events. Apples can be grouped with bananas as fruits, and they can be grouped with tennis balls as round. I am simply proposing, in the social sphere, a method of classification with reference to strategies.

The method has these things to be said in its favor: It gives definite insight into the organization of literary works; and it automatically breaks down the barriers erected about literature as a specialized pursuit. People can classify novels by reference to three kinds, eight kinds, seventeen kinds. It doesn’t matter. Students patiently copy down the professor’s classification and pass examinations on it, because the range of possible academic classifications is endless. Sociological classification, as herein suggested, would derive its relevance from the fact that it should apply both to works of art and to social situations outside of art.

It would, I admit, violate current pieties, break down current categories, and thereby “outrage good taste.” But “good taste” has become inert. The classifications I am pro- posing would be active. I think that what we need is active categories.

These categories will lie on the bias across the categories of modern specialization. The new alignment will outrage in particular those persons who take the division of faculties in our universities to be an exact replica of the way in which God himself divided up the universe. We have had the Philosophy of the Being; and we have had the Philosophy of the Becoming. In contemporary specialization, we have been getting the Philosophy of the Bin. Each of these mental localities has had its own peculiar way of life, its own values, even its own special idiom for seeing, thinking, and “proving.” Among other things, a sociological approach should [304] attempt to provide a re-integrative point of view, a broader empire of investigation encompassing the lot.

What would such sociological categories be like? They would consider works of art, I think, as strategies for selecting enemies and allies, for socializing losses, for warding off evil eye, for purification, propitiation, and de-sanctification, in consolation and vengeance, admonition and exhortation, implicit commands or instructions of one sort or another. Art forms like “tragedy’. or “comedy” or “satire” would be treated as equipments for living, that size up situations in various ways and in keeping with correspondingly various attitudes. The typical ingredients of such forms would be sought. Their relation to typical situations would be stressed. Their comparative values would be considered, with the intention of formulating a “strategy of strategies,” the “over-all” strategy obtained by inspection of the lot.

Folklore Proseminar: Journal Profile

The usefulness of this exercise becomes obvious once you start. It’s also fairly easy to do. Find a journal that interests you. Read the most recent issue. Outline the past year’s contents. Scan the past five years and note down patterns in the topic and method of the articles published within its pages. If it’s available, look at the first issue, which is often the founding issue where the journal’s editors establish its perspective and program. Is it your sense that the journal has continued with its original trajectory, or has it moved away at some point?

Your journal profile will consist of the following:

  • Summary of four articles from the most recent issue. (Make sure you note if the journal is up to date or if it is running behind). For some journals, like Southern Folklore, this will be all the articles in a particular issue of a journal; for others, like American Literary History, you are free to choose from the articles listed which ones you would like to read and summarize.
  • Outline of the past year’s contents. You will want to include author’s names and the complete title of the article, but you do not need to include notes, reviews, or other such matters—unless, of course, they seem of particular importance in your ability to characterize the journal. Again mileage varies here by journal: i.e., for some journals this will be a short task; for others, much longer and more involved.
  • Five-year scansion. Scanning the past five year’s of the journal, what are the general trends in topics or approaches that you notice? Are there a particular set of contributors who seem to have dominated the journal at a particular moment? What about works in the bibliographies. (This is something you should consider doing in your outline of the past year: what scholarship matters to the journal’s editors and readers.)
  • First/foundational issue. These are always interesting to examine. I have included the opening pages of the first issue of JAF, which sets out a kind of program. We will have time this semester to discuss the scope and nature of the original program and how it has been realized and/or changed over the past one hundred years of JAF’s publication.
  • Conclusions. Nothing grand here, unless you notice some interesting developments: e.g., a break between the foundation and the most recent issues of the journal, a sudden change in the journal’s path. Or perhaps everything has remained as the original editor’s imagined. You should also take some time to evaluate the journal in relationship to your own interests and to those fields in which you participate or would like to participate.

Book Review

The first thing you should do is to take a look at the book reviews in the Journal of American Folklore, taking note not only of the formatting of the entries but also their content and structure. As a kind of loose outline of what should be in your review, I offer the following:

  • Nature and purpose of the book, including a statement of the main theme(s) or thesis (theses), its subject matter and principal points.
  • A descriptive and analytical commentary—not a summary—of the book’s contents written for someone who has not read the book. You will have to exercise careful judgment here in your efforts to compress justly. Your reader needs to know what the book is about and what the author’s purpose was in writing the book. Some questions to help you in fulfilling this dimension of a review are:
  1. Is the book important? Why or why not?
  2. What questions does it answer or fail to answer? What questions does it raise or fail to raise? Is their a logical reason for such a failure?
  3. Does the book offer new information, a fresh approach, or an innovative interpretation? What is its thesis?
  4. Does the author advocate a particular point of view, demonstrate a bias for certain concerns over and above other? How so and does this affect the nature of the book’s project?
  5. Does the author use available sources and does she use them well or poorly?
  6. Is the book credible? What makes you think so?
  7. How does the book compare with similar works, current paradigms in the field, etc.?
  8. Does the author fulfill the expectations he raises?
  • Conclusions: reiterate your main points and remember to leave your reader with what you want he or she to remember more than anything else about the book.

In general, a book review should be both descriptive and analytical. Your review should, of course, be typed, but since these reviews will become part of a class publication, please single-space. Please also use the common typeface Times, or something in its family, at a size of 12 points. This will make the overall document much more readable.

NAS Report on Research Data in the Digital Age

The National Academies Press has just released a 180-page book on Ensuring the Integrity, Accessibility, and Stewardship of Research Data in the Digital Age. The link will take you to the book’s page on the press’s website. It’s available as a paperback for $31.46, as a PDF for $27, or as a combo for $41. You can also follow a link on the page to read it on-line for free.

Domain of Interest: “Cultural and Activity Research”

I have never heard of “cultural and activity research” until a CFP (call for papers) came across the Digital Humanities mailing list. But here’s a CFP for the Nordic Conference on Activity Theory and the Forth Finnish Conference on Cultural and Activity Researc which describes itself as:

The conference is dedicated to examining human creative activities. The conference theme is “Perspectives on social creativity, designing and activity”. We conceive of design as a field of knowledge and activity concerned with the creation of artifacts. Creative activities operate with diverse modes of knowing and representations. Creativity is a social quality that involves communication and community formation. Creative activities and design are needed when humans transform their circumstances by developing new technologies and institutions. Creation of the new relies on cultural mediation and historically accumulated resources. Activity theory and socio-cultural approaches offer fresh perspectives on these themes. The conference aims at bringing together diverse points of view and disciplinary orientations to discuss social creativity, design and activity.

It looks great, but the conference comes at the end of this academic year, which is also close to the end of the university’s fiscal year. And, as many know, there just isn’t that much money to begin with. Let along enough to help subsidize a flight to Helsinki and a $350 (200€) registration fee.

Sigh. It looks amazing.

To Be Human Is To Vary

A recent trip through old podcasts brought me back to this great interview by David Battino with Peter Drescher, a sound designer who has created some remarkable music that all of us have heard: he’s the guy who makes the default ringtones for various mobile phone manufacturers.

That sounds immediately boring and mechanical and, well, corporate, but he takes his job seriously and all those labels that we are so quick to apply are things he himself knows. His Sisyphian task results in some interesting observations about what makes sound interesting to us, especially musical sounds. One of the things he reminds us is that the kind of ready repetition of music with which we are all now not only familiar but sometimes dependent — that is, recorded music — is really a rather recent phenomena. (The link is to a piece by Peter Drescher entitled “The Myth of Music Ownership.)

Even within recorded music, however, the human mind between the ears seeks variation. Check it out. It’s short and full of great examples: Peter Drescher on Annoying Audio — link is to MP3. (I had an embedded QT player, but I couldn’t get it not to pre-load the audio.)

History, History, Always History

I came across a link to Daniel Walker Howe’s What Hath God Wrought: The Transformation of America, 1815-1848 which narrates the period in U.S. history which saw simultaneously territorial growth, religious revival, booming industrialization, a recalibrating of American democracy, and the rise of nationalist sentiment. This is such a critical period in the formation not only of the nation and the way we imagine the nation but also in a number of folk traditions. I really would like a semester, or at least some three-month period, to immerse myself in exploring the period in much more detail. I wonder if one of my colleague’s in history would have some recommendations.

Noting My GPS Location

The Compass app that comes with the iPhone 3GS does what I need it terms of giving me latitude and longitude in degrees and digits, but there’s no way to capture those coordinates except by hand. It would be nice to have an app that would let me copy and paste or at least enter a series of locations which I could then later somehow download.

Apple has some sample code for a Locate Me app here.

I Like Terminology with Precision

I would like to be able to use a term like scope in my work as a folklorist:

scope is an enclosing context where values and expressions are associated … Variables are associated with scopes. Different scoping types affect how local variables are bound.

Thank you, Wikipedia.