[Amazon is in the news again](, and again for all the wrong reasons. Is it really so hard for a corporation to imagine that people will subscribe to your business model if it offers reasonable prices while you engage in reasonable practices? That’s why I shop at Amazon. I don’t need the cheapest prices because the practices behind them are so aggressive as to be “mean.” I guess the important thing here is that is ripe for another enterprise to come into the market place and steal customers like me.