I rather like Patagonia’s [Common Threads Initiative]. They want to be a part of the four Rs of reduce, repair, reuse, recycle. Their commitment is to make clothing that lasts a long time and to repair it when it breaks. I recognize that their clothing is costly, compared to others, but if they can get their consumers to re-think the nature of consumption, perhaps the idea can spread up and down the tiers of the marketplace. I could almost imagine not despising the fashion world if it’s cycles were longer.
I did say *almost*.