Emory Gets It

Notice the high production values of this piece from Emory University’s Youtube channel: the faculty member is well-lit and the sound is good. Now imagine how little effort the actual piece took, once the infrastructure is in place. It’s getting the infrastructure in place that is the work. But Emory clearly gets that promoting their faculty as content producers, as knowledge creators, is key to everything else they do and that it can be done using the same infrastructure that is already in place for university public relations and, probably, for distance learning.