It’s interesting to me how one of the facets of the weborati’s “follow your passion and the money/people will follow you” is self-promotion. In some sense, other people have to be there to get you. I get that. And some academics are really good at self-promotion. (Most intellectuals I know really aren’t. Where the line is between academics and intellectuals is something I leave for another time.) Anyway, the times being what they are, as Rosencrantz and Gildenstern say, I have been thinking about the role of self-promotion in professional careers that happen to take place within the framework of the academy.