Derek Powazak has a nice post about SEO optimization: don’t do it. Or, as he details, do it the way you would have done good content in the first place and don’t spend time, nor money, trying to “optimize” for various search engines (e.g., the mighty Google, which shifts and tweaks its algorithms weekly anyway). Powazek goes on to argue that SEO is, in fact, [poisoning the web](http://powazek.com/posts/2090).
It goes without saying that this applies a broad range of industries, disciplines, vocations and it shouldn’t surprise anyone that there YAP (yet another post) that really is some version of *do what you love because you love it* — okay, the echoes of Joseph Campbell’s “follow your bliss” make my head hurt — which is really becoming something of a Web 2.0 mantra. Don’t get me wrong, I like it … I even believe it. *Yikes!*